| Client | PepsiCo |
| Year | 2026 |
| Service | Commercial |
| Role | Concept Development · AI Direction · Art Direction · Motion Design · Editing · Sound Design |
| Order | 1 |
Cheetos’ unmistakable crunch and bold brand energy, this brand film explores how a single bite can transform and ultimately break the world around it. Rettich Studio developed the project from concept to final delivery, combining cinematic character animation, product imagery and VFX within a fast-paced, social-first narrative. The production brought together creative direction, visual development, AI-assisted image and motion workflows, animation, typography, compositing, editing and sound design. The film was developed independently as a spec concept for Cheetos.